Calgary Stampede

Calgary Stampede embark on Aussie sales mission

Calgary Stampede embark on Aussie sales mission

Renowned to be The Greatest Outdoor Show on Earth, the Calgary Stampede in Alberta Canada is embarking on their annual travel trade sales missions down under, as their head of international sales, Lindsay Jardine touches down in Australia this week, whilst celebrating her 20th year with Calgary Stampede.

Australia continues to be the Calgary Stampede’s #2 overseas market, sitting just behind the UK – contributing to Stampede’s 1.3 million visitors last year.

Lindsay is always a standout at Destination Canada’s Corroboree agent events, donning her cowboy boots, cowboy hat and often accompanied by one of Stampede’s First Nation Princesses or Canadian country music entertainer.   With Canada’s Corroboree schedule now taking place every two years, Calgary Stampede felt it was still very important to visit Australia on the events off-year, mixing with key members of the travel trade, who contribute to the successful sales out of the Australian market.

Calgary Stampede’s sales mission will see Lindsay visit Brisbane, Sydney and Melbourne, training key accounts reservations and sales staff ahead of the busy booking season.  Lindsay will be meeting with Helloworld, Flight Centre, Travel Corporation and many independent FIT operators selling Stampede.

“I’m thrilled to be so welcomed by the Australian retailers, wholesalers and tour operators selling Calgary Stampede”, said Ms Jardine.

“Australians continue to be drawn to the Calgary Stampede, increasing visitation out of this market year on year.  Iconic Stampede events are the major drawcard for our overseas guests, particularly the afternoon rodeo with 2 million in prize money is up for grabs in this invitational only competitive event.

“Calgary Stampede only invites the world’s best cowboys and cowgirls to compete in six  rodeo events with equal prize money for all.  Topping off the atmosphere Aussie’s are also drawn to the Evening Show with Chuckwagon Racing, music, and dance featuring The Young Canadian’s School of the Performing Arts and a spectacular nightly fireworks finale.”

Calgary Stampede is also renowned for Indigenous culture through Elbow River Camp, where 26 tipis are set up by the First Nations of Treaty Seven welcoming visitors to learn of their traditional storytelling, dance, hand games, cooking and crafts.

This city-wide cowboy festival celebrating Alberta’s western heritage and First Nations culture will take place for the 108th year, 3-12 July, 2020.  For further information see

About the Calgary Stampede
The Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned 10-day Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together; we are a volunteer-supported, not-for-profit community organization that preserves and promotes western heritage and values. All revenue is reinvested into Calgary Stampede programs and facilities.

Source = Calgary Stampede

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