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Discover Melbourne tourism booking service

Visitors to Melbourne now have a one-stop shop to get expert advice and purchase tourism experiences across Melbourne and regional Victoria.

The Discover Melbourne tourism booking service is now open at 261 Little Collins Street. Officially opening their doors on Thursday 28 November, the new service sees the return of a direct-to-visitor, face-to-face tourism booking service in Melbourne’s CBD.

The brainchild of tourism industry expert, Chris Ritchie, the aim of the store is to provide a one-stop-shop for both local and international visitors seeking tourism experiences within both Melbourne and regional Victoria.

In addition to providing a service for visitors, the new store also supports tourism and hospitality businesses across Victoria by giving them a centralised means of connecting with, and in turn selling their products to, the many visitors who arrive in Melbourne every day.

Discover Melbourne will showcase each of Victoria’s regions through dedicated displays and distribution of marketing collateral. The store’s management are actively inviting expressions of interest from Regional Tourism Boards and operators to help build their content in-store and drive visitor dispersal into the state’s regions.

The store will be staffed by a team of trained tourism experts who will provide travel recommendations to some of the many millions of domestic and international visitors to Melbourne each year.

The store will be open from 9:00am to 5:30pm daily. Tours and experiences can also be booked by speaking with the store’s tourism experts on 1300 525 095. Online bookings will soon also be available online at

Quotes attributable to Chris Ritchie, co-owner and Managing Director of Discover Melbourne

“My passion is helping to achieve a viable, self-sustaining tourism service which will assist in future-proofing the states visitor economy.”

“One of the most exciting aspects of this new venture is that we are going to provide a direct face-to-face booking service like no other in the city. We can engage with visitors specific requirements and tailor solutions to their needs.“

“In addition to targeting domestic and international visitors, our store will also focus on Melburnians looking for unique experiences for themselves or as gifts, and for advice on how to play expert host for visiting family and friends.”

Quote attributable to Melinda Clarke, Melbourne Map

“The Discover Melbourne Tourism Booking Service is a welcomed and much needed addition to our vibrant city and the tourism economy. We are really excited to be working with them and it’s an amazing opportunity to showcase our products to Melbourne’s visitors.”

Quote attributable to Kathryn Mackenzie, CEO, Echuca Moama Tourism

“Regional Victoria welcomes the establishment of Discover Melbourne. Discover Melbourne will provide an active shop front for the regions, a much-needed booking service and an opportunity to build a better regional profile in the Melbourne market. “

Source = Discover Melbourne

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