Fiji Airways drives mobile strategy with Travelport Fusion
Travelport (NYSE: TVPT), a leading travel commerce platform, announces the signing of an agreement with South Pacific airline, Fiji Airways. With this agreement, Travelport will provide the airline with a mobile application powered by its new Travelport Fusion product.
Travelport Fusion is a quick-to-market mobile solution that helps airlines keep up with the rapid changes in mobile technology. The new mobile app will provide Fiji Airways with a robust tool, providing a more compelling and engaging experience for travelers. It will allow Fiji Airways to fully maintain their brand identity with consistent brand experience. As part of the service and support from Travelport, Fiji Airways will also benefit from future product upgrades.
Marc Cavaliere, Chief Commercial Officer of Fiji Airways commented, “We recognize the importance of mobile engagement and being able to connect with our customers, bringing them highly relevant, personalized information and services they need, at every step of their journey. Travelport Fusion allows us to implement this mobile app rapidly. We look forward to this new development with Travelport.”
A recent Travelport Global Digital Traveler Research report highlighted the need for a strong airline mobile app solution with findings indicating that 64 percent of travelers in Asia Pacific look for a good digital experience when choosing an airline to travel with. To further support this, 46 percent of them book their leisure trips on a smartphone and 73 percent believe that digital boarding passes make traveling much easier.
Ailsa Brown, Vice President Asia Pacific of Travelport Digital, said, “We are delighted that Fiji Airways has selected us to be their mobile partner. With our experience in mobile technology and our in-depth knowledge of the travel industry, Fiji Airways will receive complete support from our team, enabling them to focus on engaging their travelers and developing lasting and valuable relationships.”
With this agreement, Fiji Airways will also have access to digital analytics that includes booking trends and behaviors, allowing them to adapt their sales and marketing strategies more effectively. In addition, Travelport will provide further support and advice on best practice for digital marketing of the app and any app store optimization strategies.
The Fiji Airways app is due to be launched to the public in the second quarter of 2018.
Source = Travelport