WestJet becomes first Canadian airline to launch an AI Chatbot
WestJet today is offering its guests more convenience with the launch of the first ever artificial intelligence (AI) powered chatbot from a Canadian airline.
The chatbot, named Juliet, is available in English and French through Facebook Messenger, and enables travellers to easily manage many aspects of their trip including destination inspiration and discovery, flight booking and day-of travel information. To chat with Juliet, please visit: https://www.messenger.c om/t/westjet
“Juliet is the first of many ways WestJet will be raising the bar using digital to improve the guest experience, and make the travel journey easier and more enjoyable,” said Alfredo C. Tan, WestJet Chief Digital and Innovation Officer. “A majority of internet users are already using a messenger platform, including Facebook Messenger. Launching Juliet gives even more access to quick, simple support on a platform that a majority of our guests already have at hand.”
Juliet, named after one of WestJet’s original aircraft, uses reinforcement learning allowing the chatbot to learn the way humans do, with a combination of instruction, examples, and experience, leading to better responses over time. WestJet will continue to add more functionality, features and capabilities to Juliet including availability on different platforms and voice interaction.
WestJet’s chatbot was created in partnership with msg.ai, a global artificial intelligence company.
“Customers expect to be able to engage in an instant, personalized conversations with brands and AI enables companies to exceed these expectations,” said Puneet Mehta, Founder and CEO, msg.ai. “With Juliet, WestJet is delivering its guests immediate, friendly and accurate support. WestJet had a lofty goal of bringing the guest journey to a conversational AI experience. What may have seemed futuristic even a year ago, is now a reality.”
Together with WestJet’s regional airline, WestJet Encore, we offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships. WestJet Vacations offers affordable, flexible vacations to more than 60 destinations and the choice of more than 800 hotels, resorts, condos and villas. Members of the WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Members use WestJet dollars towards the purchase of flights and vacations packages to any WestJet destination with no blackout periods, and have access to Member Exclusive fares offering deals to WestJet destinations throughout our network and those of our partner airlines.
WestJet is proud to be recognized as Best Airline in Canada and Travellers’ Choice winner – North America for 2017 and 2018 in the TripAdvisor Travellers’ Choice awards for Airlines. The airline was also named the Travellers’ Choice Winner – Economy, North America, 2018. All awards are based on authentic reviews from the travelling public on TripAdvisor, the world’s largest travel site. We are one of very few airlines globally that doesnot commercially overbook.
WestJet is publicly traded on the Toronto Stock Exchange (TSX) under the symbol WJA. For more information about everything WestJet, please visit westjet.com.