GNTB extends marketing activities in South East Asia
The German National Tourist Board (GNTB) is increasing its marketing activities in the South East Asia region. The focus of the sales and marketing activities will be on Singapore, Indonesia, Malaysia and Thailand.
“In 2015 about 2.0 million trips to Europe were made from these four important high-growth markets, nearly 300,000 of these were to Germany” according to Petra Hedorfer, Chief Executive Officer of the GNTB. “By 2030 the volume of overnight stays from the Asian source markets in which we haven’t had a presence so far could more than double, from 1.4 million to 3.3 million. We aim to take advantage of these significant opportunities for growth.”
Source market Singapore
The volume of outbound travel from Singapore increased by 22 per cent between 2009 and 2015, from 5.5. to 6.7 million. Six per cent of these trips were to Europe. The number of trips to Germany over the same period rose from 39,000 to 65,000, a particularly strong increase of 67 per cent. Germany is the third most popular holiday destination after the UK and Italy.
Source market Indonesia
Between 2009 and 2015 the volume of outbound travel from Indonesia increased by 41 per cent, from 5.1 million to 7.2 million. In 2015 around 600,000 of these overseas trips, more than 8 per cent, were to Europe, with just under 16 per cent (around 95,000) going to Germany. This makes Germany the second most popular destination for Indonesians flying to Europe, after the Netherlands.
Source market Malaysia
The volume of outbound travel from Malaysia increased by more than two-thirds from 3.5 to 5.9 million between 2009 and 2015. Nine per cent of trips were to Europe, and of these twelve per cent were to Germany. Germany is the fourth most popular European holiday destination for Malaysians with 62,000 trips.
Source market Thailand
The volume of outbound travel from Thailand increased by almost two-thirds from 2.4 to 4.0 million between 2009 and 2015. Eleven per cent of trips were to Europe, and of these 16 per cent were to Germany. Germany is the top European holiday destination for Thais, ahead of the UK, with 71,000 trips.
About the GNTB
The German National Tourist Board (GNTB) has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry for Economic Affairs and Energy (BMWi) to represent Germany as a tourist destination and is funded by the Ministry on the basis of a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to promote Germany’s positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 30 agencies around the world to support its activities.
Source = German National Tourist Board – GNTB